CATHOLICCARE - My Kids & Me

illustration, print design, packaging

PROJECT OVERVIEW

CatholicCare is the official welfare agency of the Catholic Church in the Archdiocese of Sydney. They deliver over 120 programs ranging from disability care, training & support services, and child, youth and family services. My Kids & Me is one of these programs. It was developed for parents who have had their children removed from their care.

CatholicCare approached me with a brief to improve the functionality and design of the existing program. Running the program requires a lot of elements, however it also needed to be easily accessible in rural areas, this is how the idea of the kit was formed.

The organic and soft nature of the colour palette and illustration style creates a welcoming approach. Leaving participants of the program with a positive memory of a sensitive situation.

This project also received top prize in its category at The Catholic Social Services Australia (CSSA) Annual Awards in 2014, taking home the Norma Parker Award for the Most Innovative Program.

COPYRIGHT 2014 ANNA LAUKKA